The Devil Inside Tops US Box Office
In Movie Theaters: January 6,2012Directed By: William Brent bell
Writers: Mathew Peterman, William Brent Bell
Starring: Fernanda Andrade, Simon Quarterman and Evan Helmuth
Genres: Horror,Thriller
News:
Low budget horror film The Devil Inside has spirited its way to the top of the North America box office, having $34.5M on its opening weekend
It is the tale of a woman investigating exorcisms performed ofher mother.
Like Parnormal Activity this movie is released by studio Paramount and is filmed in a mock documentary style.
Last week's number one movie, Mission Impossible: Ghost Protocol, dropped on number two, with receipts of $20.5M.
2007's Paranormal Activity, which has gone on to spawn two sequels, and 2008's Clovefield, which topped the US and Canada box office in January 2008, The Devil InsideBenefited from a cryptic online marketing push.
Don Harris, president of domestic distribution for Paramount said:
"The marketing campaign was very much like Paranormal Activity.
The success of the film, the only new release in the US last week, took many industry experts by surprise.
Sherlock Holmes: A Game of Shadows dropped a place to number three, taking $14.1M.
Guy Ritchie's film, starring Robert Downey Jr and Jude Law, has now taken $157.4M in North America since its release on 16 November.
David Fincher's film adaptation of Stieg Larsson's The Girl with the Dragon Tattoo climbed a place to number four, with $11.3M.
And family film Alvin and the Chipmunks: Chipwrecked dropped two to five, taking $9.5M.
0 comments: